Thursday, October 29, 2020

Landing Pages for Black Friday and Cyber Monday Online Sales

Black Friday and Cyber Monday are usually the biggest online shopping days of the year in the United States. According to the most of the retailers, online sales increased substantially during the Black Friday and Cyber Monday after Thanksgiving.

According to the Adobe Analytics, online sales hit a record of $7.9 billion on Cyber Monday in 2018. Cyber Monday digital sales saw an increase of 19.3% online spending in 2018 compared to 2017. Online spending reaches to a record of $9.4 billion in 2019 Cyber Monday sales promotions according to the Adobe Analytics, where $3.1 billion of online sales came from mobile transactions.

Black Friday and Cyber Monday Landing Pages

According to the Salesforce, digital spending hits to $7.2 billion in the U.S. alone in 2019 Black Friday online sales event. 2019 Black Friday saw an increase of 14% online spending compared to the last year. Salesforce also claimed, online spending hits to $20 billion globally as other countries participate in 2019 Black Friday sales, even though those countries don't have a U.S. Thanksgiving holiday.

According to a study of eMarketer, online sales are expected to see double digit growth for the U.S. retail eCommerce in 2020 during the biggest holiday weekends. The 2020 Black Friday and Cyber Monday online spending are expected to increase 20% each even in the COVID-19 pandemic situation, followed by Small Business Saturday 18% and Thanksgiving 15%.

Black Friday and Cyber Monday Projected Online Sales 2020

Most of the online retailers promote various sales events during Black Friday and Cyber Monday. Below are some landing page design tips and best practices for Black Friday and Cyber Monday online sales –
  • Design a very attractive and user friendly landing page that will create a first look positive impression, reflect the company brand image immediately and convert the website visitors into paying customers. Keep the Black Friday and Cyber Monday landing page layout easy, clutter less and consistent so that it perfectly conveys website information to the visitors.
  • Include relevant content and high quality images in the Black Friday and Cyber Monday landing pages. Keep in mind that content is king in any sales promotion and marketing campaigns. Compelling page copy with supporting high quality images can easily convince any website visitor to become a paying customer. Also search engines like unique & good quality content and promote the page to the higher positions in the search engine's organic listing pages.
  • Optimize Black Friday and Cyber Monday sales pages with SEO best practices. Apply various On Page SEO factors such as page title tag, Meta description, header tags, image alt tags, and other On Page SEO elements by following search engines guidelines. Research brand or product specific keywords and include them in the landing pages naturally. Don't include non-relevant keywords and many keywords in the same page. Search engines don't like keyword stuffing and they may penalize a web page if the search engine bots can detect any unnatural activities.
  • Link the landing pages from the prominent positions of the Home page so that the website visitors can see them easily. It also helps search engines to discover and index the pages quickly.
  • Inspect the landing pages with Google Search Console and Bing Webmaster Tools URL inspection tools. Request for indexation if the pages are not indexed yet by search engines.

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