Sunday, February 27, 2011

13 Useful Web Page Layout Design Tips for Better Usability

Web page layout design is one the most significant parts in any user friendly website design process for better website usability and user experience. Designers should keep the web page layout easy, clutter less and consistent so that it perfectly conveys website information to the potential web users. Web page layout design should be simple to make the scan process easier for users to find and read content easily.

Web Page Layout Design Tips

Also the web page layout should be creative and user friendly to convert website visitors into paying customers. In this modern age people are more likely to shop through online and they consider many factors including website usability, better website user experience, accessibility issues etc. of company websites in the consumer buying cycle to make final purchase decision.

If you are running Google Adwords PPC advertising and other PPC marketing campaigns, but your website layout is not user friendly then you may not receive successful outcomes from the online marketing campaigns. Also Google Adwords system rewards sponsor ads with less cost that have relevant and user-friendly landing page. So user-friendly landing page optimization and website layout design should be the first essential step in any digital marketing campaign. Below are some simple but essential web page layout design tips for making website more usable and compelling to the potential consumers.
  • Website designers should avoid clutter display while deigning websites. Cluttered display will lead to a degradation of performance for your website usability. Excessive use of web page elements makes the user task difficult to scan the web page and finding important information with effortless.
  • Structure your website for ease of use. Place the important web page elements consistently where their location can be better estimated, put important and clickable items in the same location consistently.
  • Place most significant page elements at the top center of the web page for getting a first look impression to users. According to several research studies, users naturally look at the top center of any web page at first sight, then look left, then right and scroll down the whole web page in this systematic way.
  • Put most important web page elements above the fold so users can get a detail idea of your website. Placing important page contents above the fold also increase website usability performance.
  • Don't crowd your web page layout with items of information. Study found that it takes less time to find specific information from sparse area rather than crowded and cluttered web page layout.
  • Consistent alignments for web page elements such as rows, columns, text blocks, data entry fields etc. are preferred much and used widely. Align web page elements either vertically or horizontally.
  • Consider to designing web page layout with fluid layout design technique that will automatically adjust web page size to default monitor resolution settings. Now these days, 1024×768 pixels or higher resolution is preferred for web page layout. It is best to take advantage of using as much screen space as possible because it will fit most web page information above the fold.
  • For choosing line lengths first determine whether performance or preference is most important for your website. Use longer line length if reading speed is most essential. Try to stay with 75-100 characters per line. Stay with shorter line length if acceptance of your website is most essential.
  • Use simple fonts to web page layout for making your website more use friendly.
  • Be specific for page length with web page type. It is best practices to use shorter page length for home page and navigational pages. Shorter pages help users to scan web page quickly. Use longer pages to facilitate uninterrupted reading, to those pages where content reading is the main facts such as content pages.
  • Limit the amount of white space between page elements such as text, graphics etc. Users prefer to moderate amount of white space.
  • Don't consider to using heavy graphics elements. Excessive use of graphics elements and rich media will increase web page load time accordingly. Now Google apply negative SEO ranking for slow load time web pages. Also visitors are not likely to stay on websites that take longer time to load.
  • Use SEO semantic coding and validate website with W3C markup validation services. Check out whether website content placement is perfect in different browsers and screen resolutions.

6 comments:

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  4. Having a a good and attractive web design can help you attract more visitors and designing a website is a big deal for website owners that's why it is better for them if they consult for a good web designer.

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