SEMOTips | SEO, PPC, Analytics, and Digital Marketing Blog

Sunday, July 25, 2021

Shoppers can now Discover Great Deals on Google Easily

According to Google, searches for "discount code" have increased 50% since last year. That's people are now looking for discount codes or deals more than before while they do shopping. Consumers always try to find out the best value products from the millions of merchants selling online. During the holiday seasons, the searches for discount codes or deals increase significantly. On the other hand, the merchants are looking for ways to reach to the billions of online shoppers with great deals and promotions. They always try to maximize exposure for their products with various deals and promotions.

Deals or Promotions on Google Surfaces

Google is continuously trying to give the best possible experiences to the consumers when they search for products or services on its surfaces. Google is also helping merchants and businesses to reach to the potential shoppers with their products. As part of this mission, Google is rolling out new tools in the United States to bridge the connection between deal-seeking consumers and businesses looking to promote their products.

Starting on 21 Jul 2021, Google is showcasing deals right on the Shopping tab found on Google from various retailers. For example, if you search for "backpacks", you may see a new section that will organize and show backpacks from retailers across the web who are offering deals or discounted prices. The image below highlights the deals on Shopping tab related to the search for "backpacks" –

Google shopping deals for related search

Starting in October, Google is enabling shoppers to swipe through and discover the most popular deals on Google Search for major retail sales moments like Black Friday and Cyber Monday. People will see a new section highlighting relevant deals when they search for deals such as "Black Friday deals" or "Cyber Monday deals" during the major sales moments.

Google is not charging any fee from merchants to sell on Google from the last year. Now merchants can automatically reach to the potential deal-seeking shoppers with their deals and promotions uploaded in the Google Merchant Center, regardless of whether they advertise on Google. Google will show the discounts or offers on its surfaces based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more. The image below shows how to create a promotion in Google Merchant Center -

Create a Promotion in Google Merchant Center

Google's aim is to help consumers to discover the best value products or services on its surfaces. Google is also supporting retailers and businesses to reach to the billions of online shoppers with their products or services. Google is doing that by rolling out new tools such as showcasing deals right on the Shopping tab, highlighting relevant deals on Google Search when people search for deals related to the major sales moments and more.

Sunday, July 18, 2021

List your GoDaddy Online Store Products across Google Surfaces

If you own a GoDaddy online store, then this is a good news for you! On Tuesday, 13 July 2021, Google announced that GoDaddy online store owners can integrate their product inventory across Google surfaces very easily without any cost. Google's aim to enable businesses connecting with more customers and make the commerce more open online. By teaming up with GoDaddy, Google has facilitated the GoDaddy store owners to list their products across Google surfaces such as Google Search, Shopping, Images, and YouTube.

Integrate GoDaddy Store Products across Google

With this integration, GoDaddy merchants can upload their products to Google, create free listings & shopping ad campaigns, review performance metrics, and more without leaving GoDaddy online store. The main three objectives of this integration are below –

  • Integrate GoDaddy online store seamlessly with Google Merchant Center.
  • Reach online shoppers with free listings.
  • Boost visibility and store traffic with Smart Shopping Campaigns.

Integrate GoDaddy Store Seamlessly with Google Merchant Center

GoDaddy merchants can connect their online stores in a few clicks with Google Merchant Center to upload relevant store and product data to Google. Whether new products are added or old products are removed, the products will sync automatically to make the information available for Google free listings, Google Ads, and other Google properties.

Reach Online Shoppers with Free Listings

Google Merchant Center allows retailers to list their products for free to showcase across different Google networks, like the Shopping tab, Google Search, Google Images, Google Maps, and more. Retailers can also run paid shopping ads to increase the visibility of their products to the billions of online shoppers. Merchants can run shopping ad campaigns together with free listings, though free listings opt in automatically when retailers integrate their stores or product feed with Google Merchant Center.

Google Shopping Ads and Free Listings

According to Google, US advertisers have seen an average of over 50% increase in clicks and over 100% increase in impressions in the shopping tab when they run paid shopping ads together with free product listings. By connecting product inventory easily with Google Merchant Center, GoDaddy store owners can reach to the billions of online shoppers by opting in the Google shopping free product listings.

Boost Visibility and Store Traffic with Smart Shopping Campaigns

With Google Smart Shopping campaigns, merchants can reach to the billions of online shoppers and grow their business. By combining Google's machine learning with automated bidding and ad placements, Smart Shopping campaign promotes our products and business across Google surfaces, simplify campaign management, and maximize conversion value. Google's powerful systems test different combinations of the image and text assets from our ad accounts and show the most relevant ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail.

Google is continuously supporting business owners and merchants to promote their businesses, products, or services to the web audiences. As part of this mission, Google has brought the feature to connect GoDaddy online store with its surfaces very easily. In June 2021, Google has also teamed up with WooCommerce enabling WooCommerce store owners to list their products across Google surfaces such as Google Search, Shopping, Images, and YouTube.