Sunday, July 18, 2021

List your GoDaddy Online Store Products across Google Surfaces

If you own a GoDaddy online store, then this is a good news for you! On Tuesday, 13 July 2021, Google announced that GoDaddy online store owners can integrate their product inventory across Google surfaces very easily without any cost. Google's aim to enable businesses connecting with more customers and make the commerce more open online. By teaming up with GoDaddy, Google has facilitated the GoDaddy store owners to list their products across Google surfaces such as Google Search, Shopping, Images, and YouTube.

Integrate GoDaddy Store Products across Google

With this integration, GoDaddy merchants can upload their products to Google, create free listings & shopping ad campaigns, review performance metrics, and more without leaving GoDaddy online store. The main three objectives of this integration are below –

  • Integrate GoDaddy online store seamlessly with Google Merchant Center.
  • Reach online shoppers with free listings.
  • Boost visibility and store traffic with Smart Shopping Campaigns.

Integrate GoDaddy Store Seamlessly with Google Merchant Center

GoDaddy merchants can connect their online stores in a few clicks with Google Merchant Center to upload relevant store and product data to Google. Whether new products are added or old products are removed, the products will sync automatically to make the information available for Google free listings, Google Ads, and other Google properties.

Reach Online Shoppers with Free Listings

Google Merchant Center allows retailers to list their products for free to showcase across different Google networks, like the Shopping tab, Google Search, Google Images, Google Maps, and more. Retailers can also run paid shopping ads to increase the visibility of their products to the billions of online shoppers. Merchants can run shopping ad campaigns together with free listings, though free listings opt in automatically when retailers integrate their stores or product feed with Google Merchant Center.

Google Shopping Ads and Free Listings

According to Google, US advertisers have seen an average of over 50% increase in clicks and over 100% increase in impressions in the shopping tab when they run paid shopping ads together with free product listings. By connecting product inventory easily with Google Merchant Center, GoDaddy store owners can reach to the billions of online shoppers by opting in the Google shopping free product listings.

Boost Visibility and Store Traffic with Smart Shopping Campaigns

With Google Smart Shopping campaigns, merchants can reach to the billions of online shoppers and grow their business. By combining Google's machine learning with automated bidding and ad placements, Smart Shopping campaign promotes our products and business across Google surfaces, simplify campaign management, and maximize conversion value. Google's powerful systems test different combinations of the image and text assets from our ad accounts and show the most relevant ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail.

Google is continuously supporting business owners and merchants to promote their businesses, products, or services to the web audiences. As part of this mission, Google has brought the feature to connect GoDaddy online store with its surfaces very easily. In June 2021, Google has also teamed up with WooCommerce enabling WooCommerce store owners to list their products across Google surfaces such as Google Search, Shopping, Images, and YouTube.

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