Sunday, July 26, 2020

Online Marketing Tips for Small Business - Now and Post COVID Situation

Experts are claiming that in the post COVID-19 (Corona Virus) Pandemic situation, most of the people will seek to go for short time vacation or recreational activities and some will seek to go for long time vacation to start a new fresh life. For the recreational activities people may go to the restaurants, movie theaters, amusement parks etc. If you own a restaurant, movie theater, any recreational or vacation related small business or any other types of small business and your business doesn't have a website yet, then it's the perfect time to plan for a website.

Online Marketing Tips for Small Business

A website is the first step to make an online visibility for any business and develop brand awareness to the targeted consumers. You may know also, most of the people are now buying their necessary consumer goods online to keep them safe for the COVID-19 (Corona Virus) situation. If you own a website already for your business, then you're gaining an edge over the competitors. Below are some simple but very effective online marketing tips for any small business -
  • Website Design & Development – Develop a website with 4 to 5 pages to start an online visibility for your business. Make sure the webpage layout design creates a very positive impressions to reflect your business's brand image immediately. The website should have an About page, Contact page and one or two Product or Service pages along with the Home page
  • Local Listings – Local SEO or local listing is one of the most important online marketing techniques. List your website with Google My Business, Bing Local, Yelp and other business listing platforms to easily connect with your consumer's base. Write a compelling description of your business, use high quality images and let the people know about the opening and closing hours of your business in the business profile. Post videos, images and other marketing assets regularly to stay touched with your customers and gain positive reviews for your business.
  • Social Integration – Social media promotion is one of the most popular online marketing techniques. Open a Facebook page, Instagram account, and Twitter profile for your business to stay touched with your customers. Post videos, images, and other marketing materials regularly to engage with your customers and build a fan base.
  • On Page SEO – Search Engine Optimization (SEO) is also one of the most popular digital marketing techniques. Optimize your website with SEO best practices to drive organic traffic with free of cost. Research business specific keywords and include them creatively in the various On Page SEO elements such as page title, Meta description, image alt tags etc. 
  • Pay Per Click (PPC) Advertising – If you can allocate some money for paid media campaigns, run some low cost PPC campaigns to drive targeted traffic to your website instantly. Read some simple tips to run an effective PPC marketing strategy for brand awareness development for any company, products or services.
  • Analyze Website Traffic and Advertising ROI – Measure online marketing ROI and user engagement metrics of your website using Google Analytics and/or any other free or paid web analytics tools. Google Analytics gives many important KPIs to understand the customers and track user's interaction with your website from organic, paid, social platforms, and other sources. There are some other smartest web analytics tools such as Kissmetrics, Crazy Egg, Adobe Analytics, Clicky etc.
If you don't have a website yet for your business, plan for a website to start visibility in the digital space and get an edge over the competition. Hire a digital media agency to implement an effective ROI focused digital marketing strategy for your business from website design & development to the online promotion. Blueliner Marketing is a pioneer digital media agency based in New Jersey, USA. Blueliner offers some very attractive ROI focused marketing on demand services to fulfill your website and business needs.

1 comment:

  1. Everyone you meet is a potential partner, so always take the opportunity to create and expand your network whenever you can. Even fellow Internet marketers can prove to be useful partners. Leadgeneration

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