Monday, June 6, 2011

Plan an ROI Focused Digital Marketing Strategy

In this modern age of digital media, traditional offline marketing for promoting any products or services is almost being died. Majority of the people are now tech savvy, use sorts of digital media as necessary consumer parts and also for doing collaboration. To reach to the target audience marketing people are now considering to use various digital advertising channels such as World Wide Web or Internet, Television, Radio, Mobile or any other form of digital media.

ROI Focused Digital Marketing Strategy

For the interactive nature of online media, advertisers are more likely to spend majority of advertising budget through online for website traffic acquisition and lead generation. Also now people pass majority of their personal time through online for collaborating with friends & family. Even they are now habitat to shop necessary things through online. For this, online media becomes an attractive channel for advertisers to promote any products or services. There are many popular and profitable online marketing channels like pay per click or PPC marketing, email marketing, social media marketing, search engine optimization or SEO, affiliate marketing, banner advertising, viral content campaigns, CPA model, display advertising, and more.

Return on Investment or ROI is an important calculator in any effective digital marketing strategy. It is the indicator for overall success or failure of any marketing campaign. Successful digital marketing strategy will return positive value for any businesses. Generating an ROI plan should be first step in any online business or product promotion plan. An effective ROI plan covers many things like mapping out costs, planning expenditures, cost monitoring, and be able to apply it to any sorts of investment.

The chart below represents the opinions of Rand Fishkin from SEOMoz and his interactions with other marketers. From this chart we can easily predict the cost of marketing channel with effort to gain return of investment (ROI).

ROI Focused Internet Marketing Channels

Develop an ROI focused digital marketing strategy to promote your products or services and gain reputable outcomes! If you don't know how to plan an ROI focused digital marketing strategy, hire a professional SEO company to take care of that.

12 comments:

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