Plan an ROI Focused Digital Marketing Strategy | SEMOTips

Monday, June 6, 2011

Plan an ROI Focused Digital Marketing Strategy

In this modern age of digital media, traditional offline marketing for promoting any products or services is almost being died. Majority of the people are now tech savvy, use sorts of digital media as necessary consumer parts and also for doing collaboration. To reach to the target audience marketing people are now considering to use various digital advertising channels such as World Wide Web or Internet, Television, Radio, Mobile or any other form of digital media.

ROI Focused Digital Marketing Strategy

For the interactive nature of online media, advertisers are more likely to spend majority of advertising budget through online for website traffic acquisition and lead generation. Also now people pass majority of their personal time through online for collaborating with friends & family. Even they are now habitat to shop necessary things through online. For this, online media becomes an attractive channel for advertisers to promote any products or services. There are many popular and profitable online marketing channels like pay per click or PPC marketing, email marketing, social media marketing, search engine optimization or SEO, affiliate marketing, banner advertising, viral content campaigns, CPA model, display advertising, and more.

Return on Investment or ROI is an important calculator in any effective digital marketing strategy. It is the indicator for overall success or failure of any marketing campaign. Successful digital marketing strategy will return positive value for any businesses. Generating an ROI plan should be first step in any online business or product promotion plan. An effective ROI plan covers many things like mapping out costs, planning expenditures, cost monitoring, and be able to apply it to any sorts of investment.

The chart below represents the opinions of Rand Fishkin from SEOMoz and his interactions with other marketers. From this chart we can easily predict the cost of marketing channel with effort to gain return of investment (ROI).

ROI Focused Internet Marketing Channels

Develop an ROI focused digital marketing strategy to promote your products or services and gain reputable outcomes! If you don't know how to plan an ROI focused digital marketing strategy, hire a freelance digital marketing consultant or professional digital marketing agency to take care of that.

iSearchTek is a data-driven digital marketing solutions provider. By leveraging the latest technologies and employing a wide range of online marketing techniques, iSearchTek assists you in achieving your business goals and unlocking new possibilities at an affordable cost!
Posted by Abu Bakar
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12 comments:

  1. SamualJune 13, 2011 at 11:01 AM

    I am really thankful to you for this great post. In today’s competitive business environment, affiliate marketing is becoming increasingly popular. Comparison shopping online gives you the opportunity to compare prices from all the major distributors so you get the very best price.

    ReplyDelete
  2. Local internet MarketingJune 20, 2011 at 4:07 PM

    digital marketing strategy is a good and effective method of marketing, as it is effective and a fast mode of marketing. marketing strategies should be different in different conditions and situations.
    Internet marketing strategies

    ReplyDelete
  3. PSD to DrupalJuly 21, 2011 at 1:08 PM

    Thanks for the article.It is really informative to us.Thanks again.

    ReplyDelete
  4. Austin marketingNovember 1, 2011 at 7:22 PM

    Thank you for this important post, a positive ROI is the ultimate objective of an business strategy and now we have one to help us calculate ROI on digital marketing strategy. I am looking forward to knowing more..

    ReplyDelete
  5. bd seo servicesDecember 14, 2011 at 10:09 AM

    Now-A-Days Most of the tradition marketing method unable to reach proper audience while Digital Marketing can reach. SEO Marketing, SEM Marketing, SMM Marketing, Viral Marketing & Many other Digital marketing is very much popular terms of Digital Marketing.

    ReplyDelete
  6. Sohel parvrzDecember 17, 2011 at 10:11 AM

    digital marketing is bery popular today. digital marketing cover all aspect traditional marketing.

    ReplyDelete
  7. EfatJanuary 30, 2012 at 5:58 PM

    Thank you very much for informative post. I m really glad
    to read your post and looking for more post about the topic.
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