Friday, July 17, 2020

PPC Marketing Strategy for Brand Awareness Development

Brand awareness development or reputation management is the activity of growing brand identity for a company, product, or service to the consumer society. It is the process of building company reputation by engaging with consumers and managing public relations to the targeted audience for generating a large customer or fan base, followers etc. Survey shows that people are most likely to shop from branded company. The people consider many things in consumer buying cycle including company's brand image, reputation and previous customer's satisfaction records. For this, every business owners are giving extra effort to develop brand awareness.

PPC Marketing Strategy for Brand Awareness

Below are some useful tips that you can follow to increase the brand awareness using PPC marketing or pay per click advertising.
  • Design a clutter less and user friendly landing page that reflects your company brand image immediately
  • Potential website visitors decide to stay on a website within a few seconds. Make sure your website design looks creative to make a first look positive feeling to the visitors to attract them.
  • Highlight your company brand identity in the PPC ads display URL
  • Include brand identity phrases in the PPC ads text wisely
  • Emphasize on the benefits of your products or services in the PPC ads title and description to get an edge over competition
  • Include strong Call-to-Action or CTA phrases creatively
  • Highlight your unique selling points (USPs) in ads description text, also if possible in the ads title
Pay per click marketing, such as Adwords or Google Ads PPC Advertising and Bing Ads, are the most popular and profitable online marketing solutions in any effective digital marketing strategy. While Search Engine Optimization or SEO technique takes some time to rank a website higher position in the organic search engine result pages (SERPs) and drive organic traffic, PPC marketing can drive targeted traffic instantly to any website. Though most of the online marketers run PPC advertising campaigns for lead generation but there are some online markers also who maintain PPC marketing campaigns for brand awareness development only.

1 comment:

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