Saturday, October 3, 2020

Google Supports shippingDetails Schema for Retailer Shipping Data

From September 22, 2020, Google has started supporting shippingDetails schema.org markup for retailers to be eligible for shipping details in Google search results as an alternative way for the retailers who don't have active Merchant Center accounts with product feeds.

shippingDetails Schema for Retailer Shipping Data

Schema markup is a semantic vocabulary (commonly known as a rich snippet) that helps search engines to understand the content of a web page and better represent it in the search results. Schema markup creates an enhanced description in the organic search engine's listing pages to increase the best possible user experiences. shippingDetails schema markup indicates information about the shipping policies and options associated with an Offer, such as an offer to rent the DVD of a movie, sell consumer electronic, repair a motorcycle etc.

People considers shipping details, including cost and expected delivery times as a key factor while making purchase decisions. Several research studies found that many users abandon shopping checkouts because of unforeseen or uncertain shipping costs. In the consumer buying cycle, people research the product features and specifications as well as shipping details in Google & other search engines and shopping engines to choose the best products to fulfill their needs. Google is helping its users to present the shipping details in the search results (currently in the US, in English only). Google is continuously trying to provide the best possible user experiences for its users. By supporting shippingDetails schema.org markup for retailer shipping data in search results, Google moves one step ahead to its mission of providing the best possible user experiences.

Google Supports Retailer Shipping Data

Usually retailers can configure shipping settings in the Google Merchant Center in order to display shipping information in product listings. By adding shippingDetails schema markup for retailer shipping data in search results, Google has started supporting the retailers who don't have active Merchant Center accounts with product feeds.

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