The Google Analytics 4 (GA4) is the latest version of Google Analytics which is built on the foundation of the App + Web property. The App + Web version of Google Analytics mainly focuses on cross-channel data. It gives website owners and marketers a way to track user's engagement across apps, software, and a website. The latest innovation of Google Analytics, GA4 has advance machine learning at its core to automatically surface helpful insights and gives the website or business owners a complete understanding of their customers across devices and platforms.
One of the best advantage of a GA4 property is that we can use it for a website, an app, or both a website and app together. Below are some simple but powerful reports of Google Analytics 4 property by which we can measure user's engagement and conversions across devices and platforms very effectively.
Users Percentage by Platform
From this report, we can see how many website visitors or app users are coming from which platform Web, iOS, or Android. By analyzing this report, we can measure the popularity of any app based on iOS or Android platform and optimize the app for giving the platform specific best user experience. We can determine which platforms are the winning traffic driving platforms for us and allocate the marketing budget accordingly.
Users Percentage by Device Category
From this report, we can see how many website visitors or app users are coming from which device Mobile, Desktop, or Tablet. By digging this report, we can determine which devices are the main traffic driving sources for us and optimize our websites or apps for those devices. We can also allocate device specific marketing budget for the best outcomes.
Top 5 Countries by Users
From this report, we can see how many website visitors or app users are coming from which country. We can determine the popularity of our website or app based on the country and allocate the marketing budget accordingly. Even we can rearrange our product or service offerings based on the country.
Conversions Percentage by Platform
From this report, we can see how many conversions are generating from which platform Web, iOS, or Android. By analyzing this report, we can determine which platforms are the main revenue generating platforms for us and allocate the marketing budget accordingly.
Conversions Percentage by Device Category
From this report, we can see how many conversions are generating from which devices Mobile, Desktop, or Tablet. By digging this report, we can determine which devices are the main revenue generating devices for us and allocate the marketing budget accordingly. We can also decide to design device specific user's conversion path by analyzing this report to ensure people get the most helpful and enjoyable experiences.
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