Tuesday, March 16, 2010

RSS Feed - SEO Best Practices and Benefits of RSS Feed

RSS technology is a great format for gathering and distributing web content from various sources across the Web, including newspapers, magazines, websites and blogs. It is a method of distributing links of content of your web site so that webmasters or others could use it for various purposes. In a word, we can say RSS is a mechanism to syndicate your web content. RSS is a dialect of XML. All RSS files must conform to the XML 1.0 specification, as published on the World Wide Web Consortium (W3C) website.

SEO Best Practices of  RSS Feed

What is RSS?

RSS is an acronym for Really Simple Syndication. RSS as introduced by Netscape in 1999 then later abandoned in 2001 stood for "Rich Site Summary." Another version of RSS pioneered by UserLand Software stands for "Really Simple Syndication." In yet another version, RSS stands for "RDF Site Summary." It allows you to syndicate your site content. RSS defines an easy way to share and view headlines for news and web contents from your hand very easily. The source of an RSS is called a feed or web feed. When anyone subscribes to a feeds, suppose news feed for a particular topic, he or she will get a set of headlines of the particular topics. All headlines of that topic are automatically delivered to the person. The person can decide to read which article by scanning the headlines very rapidly.

Benefits of RSS

RSS was designed to show your interested or selected data. Web users usually have to check your site content by visiting regularly to your websites. This is so time consuming for many situations. With a RSS feed or News feed they can check and get updated of your site's new content by using an RSS aggregator or RSS reader. Since RSS data is small and fast-loading, it can easily be used with services like cell phones or PDA's. So in a word, RSS feed enable users to bring the web news headlines or web content to a single location.

How to Make a Simply RSS File

You can make your own RSS application or use third party RSS software. All the heart of an RSS file is "item." The items are enclosed within a channel. No matter what version of RSS you are going to use, your file will have to include at least one item. Items are generally like as search engine result page (SERPs) snippet and having information Title, Short Description and Link of the web content. A short brief of those fields are below - <channel> - The RSS <channel> element describes the RSS feed. <item> - Each <item> element defines an article or "story" in an RSS feed. <title> - The main title of the web content. Try to write a best described title for your content to improve better conversion rate. <description> - A short description of the content. <link> - The web address of the web content. Below is a very simple RSS file -
 
<?xml version="1.0" ?> <rss version="2.0"> <channel> <title>Bangladesh SEO Blog</title> <description>This is a discussion blog of Search Engine Optimization, Search Engine Marketing, Website Usability, User Experiences, and more.</description> <link>https://www.semotips.com/</link> <item> <title>Bangladesh SEO Company</title> <description>A review list of SEO experts, SEO consultants, and SEO companies in Bangladesh. Choose the right SEO company and/or SEO specialist who will work to bring the best outcomes for your business.</description> <link>https://www.semotips.com/2011/04/hiring-professional-seo-company-for.html</link> </item> <item> <title>SEO Audit in Bangladesh</title> <description>We conducted comprehensive SEO audit successful for many websites with an affordable price. Send your details to get a quote. We provide organic SEO services for any niche business.</description> <link>https://www.semotips.com/2010/07/comprehensive-seo-audit-for-any-website.html</link> </item> </channel> </rss>

There are also many RSS <item> Reference that you can use. <author> - Specifies the e-mail address to the author of the item <category> - Defines one or more categories the item belongs to <comments> - Allows an item to link to comments about that item <enclosure> - Allows a media file to be included with the item <guid> - Defines a unique identifier for the item <pubdate> - Defines the last-publication date for the item <source> - Specifies a third-party source for the item

SEO Best Practice for RSS

List your RSS Feed across the Web, RSS Directory and RSS Engine

There are many RSS directories, RSS search engine that accept RSS feeds. RSS feed submission is an important step of any successful SEO services plan for any websites for attracting potential visitors to any websites. There are also many free and paid software to submit RSS feeds to various RSS directories. Try to collect and build a list of more specific feed lists, aggregators, portals and also other blogs & news sites that can put your posts in front of those audience that are ardent about your topic.

Put Absolute URLs in Your Feed

There are many good and bad guys, may be going to scoop up your feed and re-publish it, including the links. If you use absolute URLs in your feed (e.g. https://www.semotips.com/2010/07/comprehensive-seo-audit-for-any-website.html) rather than relative URLs (e.g. /2010/07/comprehensive-seo-audit-for-any-website.html) your chances of getting link equity and PageRank back from those who re-publish goes up significantly.

Record Feed's Click Through Rate and Conversion Rate

By tracking feed properly, you can determine the posts that received the greatest / fewest clickthroughs. You can also determine which topics are popular to your targeted audiences. You can make a great decision to improve better user experience for your website content. There are many web analytic tools to see how many links each post has earned. Today many websites use RSS feed, and more web users understand its usefulness every day. With RSS, information on the web becomes easier to find, share and webmaster can spread their site's information more easily.

9 comments:

  1. nice post on rss technology. but one point - which is better for managing rss feed for a website? by using third party software or managing from own hand. Also expecting more about rss submitter, rss reader and rss aggregators.

    what is the best practices for successfully and effectively running a rss campaign?

    your seo best practice for rss feed noteup is truly appreciateable.

    is there any seo comapny in bangldesh serving rss service?

    ReplyDelete
  2. I found you through Google alert. I have read some posts of you. Your are looking have a deep SEO knowledge. I want to contact you over phone and interested to talk about business purposes. what is the contact number?

    some example of sites you did SEO? Hope will talk you very soon.

    ReplyDelete
  3. Hello Guest,

    I think it would be better if you build rss feed in your hand. Also you can use third party software for making rss feed. There are many good rss feed software.

    I hope seo best practices for rss section of my post would help you for successfully and effectively running a rss campaign.

    Actually I am not sure enough for this time, any seo company in Bangladesh that serving rss services. Please make a search query in your popular search engine for rss service in Bangladesh or Bangladesh seo company. Hope you will get your query.

    Yep I will make posts about rss reader, rss submitter and related rss services when I manage available time. Keep in touch for updating.

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