During delivering presentation, Google Engineer brought up “Apply Katamari Philosophy”.
But what is Katamari-Philosophy?
![apply katamari philosophy matt cutts](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0bum4W4XAGoXf-5MEzNCfd-gD4Y7BT5Q5V0s8KmM_vbYh84Xbxq0AQnpqN-trlj_RXoZWyxPR-3JJNrjCJMbznGFVU6eGVTCECy868nT7kAC8XTyfGmO3xES8J3DoqtgtnlUsTcabg7w/s320/katamari-blogging-philosophy-mattcuts.jpeg)
Katamari is a Japanese word for Clump which means a group of things clustered together or a compact mass.
Matt Cutts indicated by mentioning Katamari Philosophy to start your blog with a small relevant niche and gain authority by branding.
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